0704-883-0675     |      dataprojectng@gmail.com

CRITICAL EXAMINATION OF THE ROLE OF SOCIAL MEDIA ON THE DEVELOPMENT AND SUSTAINABILITY OF SMEs IN LAGOS STATE

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

The focus of this study is to examine the role of social media on the development and sustainability using small and medium scale businesses in Magodu Lagos state as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, eighty (80) participants who are staff, managers in/and owners of SMEs in Magodu in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of seventy-seven (77) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table. Findings from the study revealed that Social media has open up more business opportunities and reduce the overall coast of business operations. The study therefore recommends that to better increase business results, small business owners must understands their digital needs or take help from expertise to save time and help achieve success online all start within a small budget also Presence on Facebook, and other social media channels such as Facebook, Twitter and WhatsApp etc., is highly recommended to small business to reduce their overall cost of operations. It was concluded that the use of the social media contributes to the growth of small businesses.




FIND OTHER RELATED TOPICS


Related Project Materials

EFFECT OF GOVERNMENT EXPENDITURE ON ECONOMIC GROWTH IN NIGERIA (1987-2017)

ABSTRACT

The work was on the impact of Government Expenditure on Nigeria Growth (1981 – 2010) dealing with secondary data from the...

Read more
An Evaluation of Nurses' Role in Early Detection and Management of Colorectal Cancer at Ogun State University Teaching Hospital

 

Background of the Study
Colorectal cancer (CRC) is one of the most common cancers worldwide, with a growin...

Read more
THE EFFECTS OF REGULATORY CHANGES ON FUND ACCOUNTING PRACTICES

ABSTRACT

 

This research examines THE EFFECTS OF REGULATORY CHANGES ON FUND ACCOUNTING PRACTICES, with objectives includin...

Read more
CIVIL SOCIETY AND ITS IMPACT ON DEMOCRACY IN NIGERIA 2003-2013

Abstract

The role of civil society in democratic consolidation in Nigeria is an indisputable fact of the nation democrat...

Read more
The Impact of Nurse Educators' Teaching Styles on Students’ Performance in University of Benin Teaching Hospital

Background of the Study
The teaching styles of nurse educators play a significant role in the academic performance of nursing students, as i...

Read more
THE IMPACT OF GLOBALIZATION ON THE INDUSTRIAL GROWTH OF NIGERIA (1980 - 2010)

ABSTRACT

This study is meant to investigate the impact of globalization on the Industrial Growth of Nigeria covering the range of 31years...

Read more
An Appraisal of Confidentiality Practices in Emergency Nursing at Adamawa State Specialist Hospital

Background of the Study

Confidentiality is a fundamental ethical and legal principle...

Read more
THE EFFECT OF ARTIFICIAL INTELLIGENCE-ENABLED SOLUTIONS FOR IMPROVING LITERACY RATES: A CASE STUDY OF ADULT EDUCATION PROGRAMS IN BAUCHI STATE

 

Background of the Study

Literacy is a fundamental driver of personal empowerment and socio-economic dev...

Read more
ELECTION RIGGING AND POLITICAL INSTABILITY IN NIGERIA

Abstract

In human society, politics is seen as every day game, individuals or group struggle to dominate over the activ...

Read more
INFLUENCE OF MODEL OFFICE AND STUDIO ON SKILLS ACQUISITION OF BUSINESS EDUCATION STUDENTS IN COLLEGES OF EDUCATION

Background to the Study

Business studies refers to those business subjects taught at the secondary school level such as...

Read more
Share this page with your friends




whatsapp