CRITICAL EXAMINATION OF THE ROLE OF SOCIAL MEDIA ON THE DEVELOPMENT AND SUSTAINABILITY OF SMEs IN LAGOS STATE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The focus of this study is to examine the role of social media on the development and sustainability using small and medium scale businesses in Magodu Lagos state as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, eighty (80) participants who are staff, managers in/and owners of SMEs in Magodu in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of seventy-seven (77) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table. Findings from the study revealed that Social media has open up more business opportunities and reduce the overall coast of business operations. The study therefore recommends that to better increase business results, small business owners must understands their digital needs or take help from expertise to save time and help achieve success online all start within a small budget also Presence on Facebook, and other social media channels such as Facebook, Twitter and WhatsApp etc., is highly recommended to small business to reduce their overall cost of operations. It was concluded that the use of the social media contributes to the growth of small businesses.
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